Logos that still work at 16 pixels and on a billboard.

We design the mark, the wordmark and the rules for using them, then test every one on a favicon, a stamp and a shopfront before it reaches you.

Every logo we make goes through this bench first.

Drag the size down to a browser tab, switch it to one colour, flip it onto a dark background, squint at it. If the shape stops reading, we go back and redraw it. Here is a sample mark under the same tests.

Colour version
arvo
  • arvo Browser tab, 16 px
  • App icon
  • Social profile
  • Rubber stamp, one colour

Twelve ideas go in. One logo comes out.

We sketch twelve rough routes from different angles: type-led, symbol-led, abstract and literal. You mark what feels right and what feels wrong, and tell us why.

What you get is a working kit, not a single image.

This is a sample identity for a made-up studio called Arvo, laid out the way your brand sheet will be. Every tile below is something you can hand to a printer, a developer or a new hire.

arvo
Primary logo. Symbol and wordmark side by side, for headers and documents.
arvo
Stacked version for square and narrow spaces.
arvo
Reversed colours for dark backgrounds.
Clear space. Keep one arch-width free on every side.
  • Night#150A3A
  • Arch blue#102CBA
  • Magenta#B51BB5
  • Ember#F0A400
  • Glass#43D2E0
Colour palette with the exact values for print and screen.
  • arvo-logo.svgScales to any size
  • arvo-logo.pngFor slides and social
  • arvo-logo.pdfFor print
  • favicon.icoFor the browser tab
  • brand-guide.pdfRules for using it all
The files in your delivery folder.
AaHeadlines in bold,
reading text in regular.
Typeface pairing and when to use each weight.
App icon, already sized for phones.

Nisha RaoFounder, arvo

Business card, printed in two colours.

Questions people ask before we start.

Something not covered here? Write to info@madds.io and a designer will reply.

How long does a logo project take?

Most projects run two to four weeks from the first brief to final files. The biggest factor is how quickly feedback comes back between rounds.

What do you need from me to begin?

A short brief: what your business does, who it serves, a few brands you like and dislike, and where the logo will appear first, such as a shopfront, packaging or an app.

Can you refresh the logo I already have?

Yes. If the idea behind it is still right, we redraw it cleanly, fix the spacing and colour, and build the missing versions. If it is holding you back, we say so and start fresh.

Which files will I receive?

Vector files (SVG and PDF), PNGs, a favicon, and full-colour, one-colour and reversed versions of each lockup, plus a short guide on how to use them.

Do I own the final logo?

Yes. Once the project is paid for, the final artwork and its usage rights are yours.

Will it work in print as well as on screen?

It is built for both. We check it as a small digital icon, on a printed card and as a single-colour stamp before you see the final version.

Tell us what your business does. We will draw the first ideas.

MADDS Legal & policies

Privacy Policy

Updated Draft for review

Your information, handled with purpose. This draft explains the information collected through the MADDS website, why it is requested, and how to contact us about it.

Information you choose to share

When you send an enquiry or project brief, we collect the details you enter: your name, email address and message, together with any company, phone, country, industry, service interests, budget or timeline you choose to provide. Newsletter sign-ups collect your email address and subscription status.

Please do not include passwords, payment-card details, identity documents or sensitive personal information in general enquiry forms. Only share information about another person when you are authorised to do so.

How that information is used

  • Enquiries and proposals: to understand your request, reply to you and discuss a potential project.
  • Project communication: to coordinate agreed work and maintain relevant business records.
  • Optional updates: to manage a newsletter subscription you request. You can ask to stop these messages at any time.
  • Site operation: to maintain forms, investigate technical problems and protect the website against misuse.

Submitting an enquiry is not, by itself, an instruction to subscribe you to marketing messages. Any permission needed for an additional purpose should be requested separately.

Website technology and service providers

Security cookies help the site's forms work correctly. The website also loads fonts and interface libraries from external services, including Google Fonts, Cloudflare's cdnjs and jsDelivr. When your browser requests those files, the provider receives connection information such as your IP address and browser details.

Hosting, email and technical-support providers may process information needed to operate the service. The live provider list, hosting locations and any international transfers must be confirmed before this draft becomes a final notice. Read the Cookie Policy for more detail about website storage.

Retention and security

The proposed approach is to keep enquiry and project records for as long as needed for the relevant conversation, agreed services, record-keeping duties and dispute resolution. Subscription information should be reviewed when someone unsubscribes. Specific retention periods and deletion processes still need to be confirmed by MADDS.

No website or transmission method can be guaranteed completely secure. Access controls, hosting safeguards and backup arrangements should be reviewed against the information being handled.

Your choices and requests

You may contact us to ask about information you supplied, request a correction or deletion, or withdraw a newsletter request. Rights and exceptions depend on the applicable law and the circumstances. We may need reasonable information to verify that a request relates to you before releasing or changing records.

For a privacy question or concern, email info@madds.io with the subject “Privacy request”. This contact route does not limit any right you may have to approach the relevant authority.

Children and changes to this notice

The website presents business services and is not intended to collect information from children. Contact us if you believe a child has submitted personal information. When this notice changes, the revision date will be updated so you can identify the latest version.

Draft for review. The legal entity, processing grounds, providers, retention schedule and applicable rights must be confirmed before publication as a final policy.

Questions about this policy?
info@madds.io