MADDS turns scattered spreadsheets, databases and platform exports into one trusted view of the business — dashboards people actually open, forecasts people actually plan with, and a data culture that outlasts the launch.

  • Warehousing
  • Dashboards
  • Forecasting
  • Governance

The editorial

Most businesses don’t lack data.
They lack a version of the truth.

We build the quiet machinery behind good decisions: clean pipelines, honest metrics and dashboards that answer the question before it is asked. No vanity charts. No reports nobody reads. Just the numbers that move the business — in front of the people who can act on them.

The index

Six ways we put your
data to work

Fig. 01

One dataset,
four truths

Analytics is not one activity — it is a ladder. Pick a rung and watch the same revenue data answer a different question.

JanFeb MarApr MayJun JulAug supplier outage −14% target
Fig. 01a — Descriptive. Monthly revenue, last eight months. The simplest and most valuable question first: what actually happened?

The before / after

The same numbers,
minus the noise

Drag the divider.

Before

14 spreadsheets · 3 definitions of “revenue” · 2 days per report

After

£4.2Mrevenue YTD
+18%vs. plan
96%forecast accuracy

One governed model · live dashboards · 40-minute build time

The scoreboard

Numbers about
our numbers

0+

dashboards shipped

0B

rows modelled

0%

forecast accuracy

0%

faster time-to-decision

The byline

Four words we work by

  1. Ask

    Start from the decision, not the data. What must be true to act?

  2. Model

    Build the smallest trustworthy pipeline that answers it honestly.

  3. Deliver

    Put the answer where the decision happens — live, legible, owned.

  4. Iterate

    Watch usage, refine the metric, repeat. The truth is a moving target.

The prediction

Your next best decision
is already in your data.

Bring one question you can’t answer today. We’ll show you the pipeline, the dashboard and the metric that would answer it.

Free 45-minute audit · no obligation · you keep the roadmap

MADDS Legal & policies

Privacy Policy

Updated Draft for review

Your information, handled with purpose. This draft explains the information collected through the MADDS website, why it is requested, and how to contact us about it.

Information you choose to share

When you send an enquiry or project brief, we collect the details you enter: your name, email address and message, together with any company, phone, country, industry, service interests, budget or timeline you choose to provide. Newsletter sign-ups collect your email address and subscription status.

Please do not include passwords, payment-card details, identity documents or sensitive personal information in general enquiry forms. Only share information about another person when you are authorised to do so.

How that information is used

  • Enquiries and proposals: to understand your request, reply to you and discuss a potential project.
  • Project communication: to coordinate agreed work and maintain relevant business records.
  • Optional updates: to manage a newsletter subscription you request. You can ask to stop these messages at any time.
  • Site operation: to maintain forms, investigate technical problems and protect the website against misuse.

Submitting an enquiry is not, by itself, an instruction to subscribe you to marketing messages. Any permission needed for an additional purpose should be requested separately.

Website technology and service providers

Security cookies help the site's forms work correctly. The website also loads fonts and interface libraries from external services, including Google Fonts, Cloudflare's cdnjs and jsDelivr. When your browser requests those files, the provider receives connection information such as your IP address and browser details.

Hosting, email and technical-support providers may process information needed to operate the service. The live provider list, hosting locations and any international transfers must be confirmed before this draft becomes a final notice. Read the Cookie Policy for more detail about website storage.

Retention and security

The proposed approach is to keep enquiry and project records for as long as needed for the relevant conversation, agreed services, record-keeping duties and dispute resolution. Subscription information should be reviewed when someone unsubscribes. Specific retention periods and deletion processes still need to be confirmed by MADDS.

No website or transmission method can be guaranteed completely secure. Access controls, hosting safeguards and backup arrangements should be reviewed against the information being handled.

Your choices and requests

You may contact us to ask about information you supplied, request a correction or deletion, or withdraw a newsletter request. Rights and exceptions depend on the applicable law and the circumstances. We may need reasonable information to verify that a request relates to you before releasing or changing records.

For a privacy question or concern, email info@madds.io with the subject “Privacy request”. This contact route does not limit any right you may have to approach the relevant authority.

Children and changes to this notice

The website presents business services and is not intended to collect information from children. Contact us if you believe a child has submitted personal information. When this notice changes, the revision date will be updated so you can identify the latest version.

Draft for review. The legal entity, processing grounds, providers, retention schedule and applicable rights must be confirmed before publication as a final policy.

Questions about this policy?
info@madds.io